Forget About Setting Goals.

Focus on This Instead.

By L. Scott Kimball, PhD

Here is a radical idea – stop setting so dang many goals!  We all have things that we want to achieve in our lives — getting into the better shape, building a successful business, raising a wonderful family, getting a promotion, winning a championship, and so on.

And for most of us, the path to those things starts by setting a specific and actionable goal.  Makes sense, right?  At least, this is how I approached my life until recently.  I would set goals for classes I took, for weights that I wanted to lift in the gym, and for clients I wanted in my business.  I set goals to get my PhD, start a business, have a family, and take certain vacations.

What I’m starting to realize, however, is that when it comes to actually getting things done and making progress in the areas that are important to you, there is a much better way to do things.

It all comes down to the difference between goals and systems.

Forget about setting goals

The Difference Between Goals and Systems

What’s the difference between goals and systems?

·      If you’re a coach, your goal is to win a championship.  Your system is what your team does at practice each day.

·      If you’re a writer, your goal is to write a book.  Your system is the writing schedule that you follow each week.

·      If you’re a runner, your goal is to run a marathon.  Your system is your training schedule for the month.

·      If you’re an entrepreneur, your goal is to build a million-dollar business.  Your system is your sales and marketing process.

·      If you’re a sales rep, your goal is hitting your sales quota each month.  Your system is building relationships of trust with your customers.

Now for the really interesting question:

If you completely ignored your goals and focused only on your system, would you still get results?

For example, if you were a basketball coach and you ignored your goal to win a championship and focused only on what your team does at practice each day, would you still get results?

I think you would!

I set a goal in 2011 to stop traveling 300+ days per year so that I could have more balance with work and family.  I set this goal, but looking back I realize that what I also did was set up an entirely new system for my professional life.  I set up a new real estate development company that was focused on buying raw land in my local area, entitling it, and selling it to home builders.  This process was tedious. I had to start from scratch in establishing new relationships in an entirely new industry. I researched the industry, studied development contracts, and set forth getting small contracts, then medium contracts, then eventually large development deals. I set up an entire system from scratch. All the while, my focus was on the system, not the goal.

Let’s talk about three more reasons why you should focus on systems instead of goals.

1. Goals reduce your current happiness.

When you’re working toward a goal, you are essentially saying, “I’m not good enough yet, but I will be when I reach my goal.”

The problem with this mindset is that you’re teaching yourself to always put happiness and success off until the next milestone is achieved. “Once I reach my goal, then I’ll be happy. Once I achieve my goal, then I’ll be successful.”

SOLUTION: Commit to a process, not a goal.

Choosing a goal puts a huge burden on your shoulders. Can you imagine if I had made it my goal to be a successful real estate developer within three months? Just writing that sentence stresses me out.

But we do this to ourselves all the time. We place unnecessary stress on ourselves to lose weight or to succeed in business or to accomplish some great feat. Instead, you can keep things simple and reduce stress by focusing on the daily process and sticking to your schedule, rather than worrying about the big, life-changing goals.

When you focus on the practice instead of the performance, you can enjoy the present moment and improve at the same time.

2. Goals are strangely at odds with long-term progress.

You might think your goal will keep you motivated over the long-term, but that’s not always true.

Consider someone training for a half-marathon. Many people will work hard for months, but as soon as they finish the race, they stop training. Their goal was to finish the half-marathon and now that they have completed it, that goal is no longer there to motivate them. When all of your hard work is focused on a particular goal, what is left to push you forward after you achieve it?

This can create a type of “yo-yo effect” where people go back and forth from working on a goal to not working on one. This type of cycle makes it difficult to build upon your progress for the long-term.

SOLUTION: Release the need for immediate results.

I was training at the gym a while back and I was doing my second-to-last set of squats. When I hit that rep, I felt a small twinge in my leg. It wasn’t painful or an injury, just a sign of fatigue near the end of my workout. For a minute or two, I thought about doing my final set. Then, I reminded myself that I plan to do this for the rest of my life and decided to call it a day. Plus I reminded myself that I am not 21 years old anymore!

In a situation like the one above, a goal-based mentality will tell you to finish the workout and reach your goal. After all, if you set a goal and you don’t reach it, then you feel like a failure.

But with a systems-based mentality, I had no trouble moving on. Systems-based thinking is never about hitting a particular number, it’s about sticking to the process and not missing workouts.

Of course, I know that if I never miss a workout, then I will lift bigger weights in the long-run. And that’s why systems are more valuable than goals. Goals are about the short-term result. Systems are about the long-term process. In the end, process always wins.

3. Goals suggest that you can control things that you have no control over.

You can’t predict the future. (I know, shocking.)

But every time we set a goal, we try to do it. We try to plan out where we will be and when we will make it there. We try to predict how quickly we can make progress, even though we have no idea what circumstances or situations will arise along the way.

SOLUTION: Build feedback loops.

Each Monday morning, I spend 15 minutes filling out a small spreadsheet with the most critical metrics for my three businesses. For example, in one column I calculate the conversion rate (the percentage of website visitors to my firearms business who join as members of our buyers club). I rarely think about this number, but checking that column each week provides a feedback loop that tells me if I’m doing things right. When that number drops, I know that I need to send high quality traffic to my site.

Feedback loops are important for building good systems because they allow you to keep track of many different pieces without feeling the pressure to predict what is going to happen with everything. Forget about predicting the future and build a system that can signal when you need to make adjustments.

Fall In Love With Systems

None of this is to say that goals are useless. I know it sounded like that at first!

However, I’ve found that goals are good for planning your progress and systems are good for actually making progress.

Goals can provide direction and even push you forward in the short-term, but eventually a well-designed system will always win. Having a system is what matters. Committing to the process is what makes the difference.  Commit yourself to being system oriented.

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Remember, THINK, ACT, BE!!!